Becoming a Giving Brand: You Are What You Gift
Regardless of your industry, at 3Keys we believe gifting is the natural extension to any brand, and now more than ever before we’ll need to tap into the power of gifting to purpose and meaning into the core of your product offering. As consumers reconsider their priorities, how can you reposition yourself to create that moment of giving back?
Consider how you can stand apart with a gifting methodology at your core, drawing consumers in by standing for something meaningful and rewarding. Determining what you and your customers stand for will bring you together in new ways that are right for this moment of uncertainty.
We believe you must let your purpose and brand experience create gifting experiences that will resonate with your shoppers and your larger community by tapping into give-back programs like supporting local business struggling in this time of pause. The following are 3 key ideas to explore on your way to becoming a truly gifting, purpose-driven brand.
Items: think about the items your consumers need most. Are they spending more time at home? Are they craving that bit of escapism? Do they have a young family they are looking to entertain? Apply a bit of that classic retail wisdom of “something for everyone” to your gifting item choice, and spread the joy!
Experiences: with all things experiential trending across all businesses in pre-pandemic times, how can you still deliver a rewarding, fun, experience while being mindful and safe? Gifting is the perfect answer, driving urgency while introducing a bit of normalcy into the process. Bring your customers closer through exciting gifting experiences that combine product, exploration, and rewards.